Outer space is super cool. But, can you imagine, eating an indulgent cross between a sandwich and a pizza in space? That’s just epic. This was a fun little branding exercise for a QSR - delivery only concept, that specialised in “moon bread juicy crustwiches”. Their bread is fermented and baked to create large moon crater like air pockets, delivering an out of this world eating experience.

Keeping the imaginative approach to fast food in mind, the brand language was designed to be playful & whismsical.